Audience Profile
Who Are The Listeners?
WMOT-FM reaches top decision-makers in Middle Tennessee.
Our audience is well-educated.
- Sixty percent hold graduate degrees.
Gross household incomes of WMOT's listeners are in the top socio-economic
ranks.
- Three quarters of these report earning fifty-thousand dollars
annually, almost one third earn one-hundred thousand or more.
The Demographics:
Age Breakdown
| 12 - 24 |
4% |
| 25 - 34 |
16% |
| 35 - 44 |
32% |
| 45 - 54 |
26% |
| 55 - 64 |
9% |
Gender
Where They Listen
| Home 42% |
Car 35% |
| Work 21% |
Other 2% |
WMOT listeners are loyal.
They invest in WMOT with their contributions and assume a feeling
of ownership and pride in the station.
Note: Demographic Data From The Arbitron
Company Provided by RRC, Inc.