Audience Profile

NPR Audience Profile

N A T I O NA L P U B L IC R A D I O S T AT I ON A U D I E N C E S

and Jazz Music Stations Supported by the Corporation for Public Broadcasting

Demographics ☼ Lifestyle Preferences ☼ Consumption Patterns

Published NPR Audience and Corporate Research

Public Radio attracts an audience most notably distinguished by its educational

excellence and professional success. Listeners are your choice consumers, savvy business

leaders, and influentials who are active in their communities.

Demographics Lifestyles*

54% men	76% public involvement
46% women	62% vote
	15% fund raising
67% aged 25 to 54
24% aged 18 to 34	51% theatre/concert/dance attendance
50% aged 35 to 54	31% attend live music performance
	65% dine out
58% college degreed or beyond	55% read books
28% graduate school
attended/degree	55% regular fitness program
	26% swim
73% HHI $50,000+	45% walk for exercise
49% HHI $75,000+
mean HHI: $85,675	41% own financial securities
	30% own stock or bond mutual funds
64% married	20% own common or preferred stocks
22% single
	86% HH's own computer
76% employed	92% use online service
28% professional
16% managerial	74% domestic travel
35% business purchases	40% foreign travel over past three years
57% view job as a "career"

Go Back

READS: Over half (54%) of NPR listeners are men.

BASE: Adults 18+ who listen to an NPR station.

SOURCE: MRI, Fall 2002

* past year activities.

NPR® Total