Audience Profile
Who Are The Listeners?
WMOT-FM Reaches top decision-makers in Middle Tennessee.
The WMOT Audience Breakdowns *
Age Breakdown |
12 - 24 |
8.3% |
25 - 34 |
8.3% |
35 - 44 |
16.7% |
45 - 54 |
33.3% |
55 - 64 |
16.7% |
| 65+ | 25% |
Gender |
Male 53% |
Female 47% |
Where They Listen |
Home 37.4% |
Car 49.2% |
Work 13.1% |
Other 0.2% |
WMOT listeners are loyal.
Listeners invest in WMOT with their contributions & assume a feeling of ownership & pride in the station.
Public Radio attracts an audience most notably distinguished by its educational excellence & professional success.
Listeners are your choice consumers, savvy business leaders, & influentials who are active in their communities.**
* Demographic Data From The Arbitron Company Provided by RRC, Inc. SP 2003 ** SOURCE: MRI, Fall 2002