Frequently Asked Questions …

WHAT CAN OUR MESSAGE SAY AND HOW LONG CAN IT BE?  

Messages can be 10 seconds in length and usually consist of the name of your organization and 15 words. FCC guidelines allow messages to include company name, a value-neutral description of products or services, and either a web address, location or phone number. A WMOT representative can assist you in preparing your message.

WHERE WILL OUR ANNOUNCEMENTS AIR AND HOW OFTEN?  

Messages can be scheduled during specific times of day, during specific programs or they can be rotated to reach all available audiences. WMOT has many underwriters that air one or two drive time announcements per week and others that air five or more announcements per day. A WMOT representative can assist you in developing a schedule to meet your company’s reach, frequency, and awareness needs.                     

HOW MUCH DOES IT COST?  

An underwriting schedule can be designed to fit any budget. Announcements in specific programs range from $30 to $35 net. Quarterly and Annual Packages Plans are available at reduced rates and provide reach to all WMOT audiences.    

CAN WE BE BILLED MONTHLY?  

Yes. In fact over 95% of WMOT underwriters are billed monthly. Other underwriters prefer to provide advanced payment and receive a discount.