Bonnaroo founders set to appear, take questions at MTSU
MURFREESBORO, Tenn. (WMOT) -- The co-founders of a yearly event that pumps an estimated $50 million into the mid-state economy will take the public’s questions tomorrow during a day-long seminar.
Bonnaroo music festival co-founders Ashley Capps and Rick Farman will bring their entire management team to the College of Mass Communication at Middle Tennessee State Wednesday to talk about the event.
Seminar topics include the Bonnaroo business model, planning, marketing and media, volunteerism, music and programming.
MTSU College of Mass Communication Dean Ken Paulson notes that live music events are one of the few bright spots in a struggling industry.
“The one thing that works is concerts, and festivals are doing great. This whole events about bringing to a new generation how you put on a rock festival and we are so fortunate to have this remarkable and successful festival – the Bonnaroo festival – just down the road in Manchester.”
The seminar “Bonnaroo: The Making of a Music Festival” is free and open to the public. The conference runs from 10 a.m. to 4 p.m. Wednesday in MTSU’s Student Union.
Here is a link to a campus map.