On a January evening at Analog, the high tech venue in the Hutton Hotel on West End, Jed Hilly, executive director of the Americana Music Association, welcomed a full house. He talked about booking shows, routing tours, getting advance press and radio promotion.
“Those four components of the music business are critical when you’re out there on a tour,” he said. “It’s one thing to get a gig, but how are you going to get (people) to come to the gig? So we created this initiative.”