Support WMOT and Market Your Business
What is Underwriting?
Underwriting is the name the FCC has given to on-air announcements acknowledging public radio’s supporters from the business community. Underwriting is an important source of funding for the station. While contributions from listeners is a major source of revenue for the station, underwriting support from the business and non-profit communities is just as important and enables WMOT to produce and broadcast programming we could not otherwise provide.
Underwriting programming on WMOT 89.5 FM and WMOT.ORG helps support a diversity of music not heard anywhere else. At the same time, your business gains a significant marketing opportunity. WMOT delivers a cost effective, highly targeted audience. Underwriting provides extended marketing value, allows you to capture maximum mindshare and strengthens your brand within the community of WMOT listeners.
WMOT attracts one of the market’s most sought-after demographics. WMOT’s audience is comprised of a high concentration of active 25-65-year-olds that are well educated, have high disposable income, are discerning in taste and have a passion for music, entertainment and technology. Through supporting WMOT’s programming, your business or organization can reach this valuable audience with on-air marketing messages or through sponsorship of one of WMOT’s special broadcast events like 895 Fest, Wired In or 895 Sessions.
Contact WMOT Underwriting
Please contact us for more information regarding underwriting or sponsorship opportunities, using this form.
For more information, contact Mary Ollie Newman @ 615-898-2800 or MaryOllie.Newman@MTSU.edu